CONCEPTUAL MODEL OF ENTERPRISE ECONOMIC POTENTIAL MANAGEMENT METHODOLOGY
Abstract
The article examines the theoretical and methodological foundations of enterprise economic potential management under modern economic conditions. The study explores the essence and structure of enterprise economic potential and identifies the key factors influencing the efficiency of its formation and utilization. A conceptual model of the methodology for managing enterprise economic potential is proposed based on systemic, process-oriented, and strategic approaches, ensuring the integration of management objectives, resources, management tools, and decision-making mechanisms. The proposed model is aimed at improving the efficiency of economic potential utilization, strengthening the enterprise's competitive advantages, and ensuring sustainable development and adaptation to changes in the external environment. The practical significance of the study lies in the applicability of the proposed model for developing enterprise development strategies across various sectors of the economy.
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