ADVERTISING AND SHOPPING
Ключевые слова:
advertising, shopping, consumer behavior, marketing, digital advertising, English language teaching.Аннотация
This article examines the role of advertising and shopping in modern society and analyzes the impact of advertising on consumer behavior and purchasing decisions. It explores various types of advertising, their effectiveness, and the growing importance of digital marketing and online shopping. In addition, the article highlights the use of the topic “Advertising and Shopping” in teaching English as a foreign language, emphasizing its significance in developing students’ communicative competence, vocabulary, and critical thinking skills through real-life contexts.
Библиографические ссылки
Kotler, P. Marketing Management. Pearson Education, 2019.
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Belch, G., Belch, M. Advertising and Promotion. McGraw-Hill, 2020.
Online resources on advertising and consumer behavior.
