PSYCHOLOGICAL INFLUENCE IN PROFESSIONAL SPEECH AND AUDIENCE ENGAGEMENT TECHNOLOGY

PSYCHOLOGICAL INFLUENCE IN PROFESSIONAL SPEECH AND AUDIENCE ENGAGEMENT TECHNOLOGY

Authors

  • Xudoyqulov Otabek Bohodir o’g’li Supervisor: Zarmed Universiteti xorijiy filologiya kafedrasi asistent o’qituvchisi
  • Muyinova Shoista Muminjonovna Student: Zarmed Universiteti filologiya va tillarni o’qitish ingliz tili yo’nalishi 2-bosqich talabasi

Keywords:

professional speech, psychological influence, emotional intelligence, verbal suggestion, oratorical technology, audience engagement.

Abstract

In this article, the psychological dimensions of professional discourse are analyzed. The research focuses on modern technologies for audience engagement, emphasizing that professional speech is not only about information transfer but also about the psychological impact on the receiver. The article proposes strategies for developing "psychological communicative competence" in modern professional environments.

References

1. Goleman, D. (2006). Emotional Intelligence: Why It Can Matter More Than IQ. Bantam Books.

2. Cialdini, R. B. (2007). Influence: The Psychology of Persuasion. Collins.

3. Mehrabian, A. (1981). Silent Messages: Implicit Communication of Emotions and Attitudes. Wadsworth.

4. Austin, J. L. (1962). How to Do Things with Words. Oxford University Press.

5. Kahneman, D. (2011). Thinking, Fast and Slow. Farrar, Straus and Giroux.

6. Pfeffer, J. (2015). Leadership BS: Fixing Workplaces and Careers One Truth at a Time. HarperBusiness.

7. Relevant Peer-Reviewed Studies: Research articles on Cognitive Linguistics and Professional Discourse from the Journal of Language and Social Psychology.

8. Academic Databases: Studies accessed via Google Scholar and ResearchGate regarding Rhetorical Strategy in Organizational Management.

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Published

2026-04-27
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