DEVELOPMENT OF ECONOMIC ACTIVITIES OF COMMUNICATION ENTERPRISES IN THE CONTEXT OF DIGITALIZATION

Annotatsiya

This paper examines the relevance of developing the economic activities of telecommunications enterprises in the context of digitalization. Digital transformation affects all aspects of the economy and society, contributing to the transformation of business models, increasing production efficiency, and improving service quality. Particular attention is paid to the role of modern technologies such as 5G, cloud solutions, artificial intelligence, and the Internet of Things (IoT), as well as regulatory and cybersecurity issues. The study identifies key factors for the successful development of telecommunications enterprises and develops strategies for sustainable growth and competitiveness in the digital economy.